(blogger's note: More detailed comparison between IMAX & UltraAVX here)
Cineplex has been advertising their "new conecept" theatres at some of their multiplexes dubbed UltraAVX. But for $14.99 plus tax, I really don't think it's worth the money. You're paying halfway between regular admission ($11.99 plus tax) and IMAX admission ($17.99 plus tax), but really, you're just watching a the same movie on a bigger screen. They boast digital projection and immersive sound, but I don't think it's evident enough for the average viewer to differentiate between the better systems you can get for regular price. It's slightly better...but it's not IMAX.
The only real benefit of UltraAVX is reserved seating. You can buy your tickets in advance, and just show up when the movie is about to begin. There's a chance that some idiot's taken your seat, but the seat number is clearly stated on your ticket, and the ushers WILL walk to the middle of the row, and block everyone's view, JUST so that you can get your seat. But it means that you won't have to wait in line TWICE on opening night; once to purchase the ticket, and then over an hour in advance to get a decent seat.
For me, I think that's really all I will use UltraAVX for in the future. If I want to watch a movie on opening night. You know, say for example, for Green Lantern, which opens June 17th.
~Cheers.
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